Where Automation Meets Elevation
Take your business to the next level with cloudEBP, our elevated business marketing platform. Marketing automation and personalization is the key to success. It will give you an edge over your competition, and it doesn’t have be expensive, with cloudCreative Agency's features for all budgets!
Targeted, strategic, and automated digital marketing
Marketing Elevated is more than a tag line for us. There's a story behind those words, and it all started with an opportunity to take our expertise even further—to help clients advance their marketing potential in invaluable ways using targeted strategic digital solutions.
We created a program called cloudEBP (the acronym for Elevated Business Platform), which uses your website as the nucleus into an extraordinary, strategic and automated digital marketing solution. The platform gets remarkable outcomes - turning any company's site into their most valuable asset!
Prioritize your pipeline and keep track of sales-ready leads; lead scoring allows for segmented nurturing tactics.
EMAIL & SMS AUTOMATION
Send emails or text messages with triggers and build personal relationships with leads.
IP & CALL TRACKING
Triple your leads by identifying traffic from online and offline campaigns.
Email or text sales team when leads indicate they are ready to buy.
Test emails and web pages head-to-head to see exactly what works, what doesn't, and dial-in conversion rates.
Data-driven forms that respond to user inputs capture more leads and increase ROI.
Provide uniquely personalized experiences for your customers by delivering the right messages at the right time.
53% of buyers are more likely to buy from a business they can message. A chatbot can power your marketing so you never miss a lead.
INTERNET OF BEHAVIORS (IoB)
Through AI and Machine Learning we gain important information on client behaviors, interests, and preferences.
We can help you from concept, to message, and creative execution. With experience print and digital advertising, we've got you covered.
Managing your business' online reputation is more important now than ever. It builds trust and loyalty and impacts your ability to be found in searches.
SEO & SEM
With so many algorithms and so little time, we can help you be found on the web.
Get found on Search Engines
You may have heard SEO is dead. Sure, search engines like Google and Bing! have made it very difficult to cheat the system, but their changes have moved SEO from a manipulative marketing practice to an art form that combines branding, content creation, reputation, and user experience to drive highly-qualified visitors to your website. It is true - Gone are the days of keyword injection and hidden content but SEO is not dead, rather it continues to evolve in sophistication.
Local Search Optimization
The LocalPak directly correlates to your position on Google within the map results shown at the top of the Google search page. These results are influenced by a different algorithm and are aimed at gathering leads who use phrases like "near me" or "in my city" in their queries. Research shows these users have an immediate intent to purchase and an 89% conversion rate. If you choose to have us manage your LocalPak with ongoing reputation management services we will manage all business listings claimed (usually around 50) as well as the Google My Business, Yelp, etc. We will respond to reviews and continue review campaigns and website edits to improve your rank.
The algorithm most people are familiar with is that of local search - the algorithm that uses keywords for ranking. Of course, that's not all it uses these days. To increase your position we will educate ourselves on the health of your website, the keywords being searched by your audience, and the keywords being leveraged by your competitors. We then write web content to take advantage of the search traffic generated by our identified key phrases. With CaaS your organic SEO can stay on track with regular blogging, content, and asset generation.
Pay-Per-Click (PPC) Campaigns
PPC is when a business pays to appear in the #1, #2, and #3 spot on the SERP. You see this every time you search for something on Google. The first few results have the little "Ad" next to them. This is a pay-per-click campaign. This can be done on its own or in conjunction with the organic SEO options listed above. Keep in mind, if PPC is the only SEO done, once the PPC campaign ends you will fall back to your original positioning in the SERP. The only way to attain a long time first page Google ranking is to deploy and continually update organic SEO or continue to fund a PPC campaign indefinitely. For these PPC campaigns, our team will set-up, manage, track, and continually optimize digital ad campaigns for you on Google, Bing or a variety of Social Media channels.
IT STARTS WITH WEBSITE TRACKING
First we capture anonymous and known visitor traffic at a contact level to see where your audience is coming from, when they convert to a known contact and how they are engaging with your site. By monitoring traffic data over time you’ll be able to understand trends about where your visitor, contacts, and customers become engaged, allowing you to make more informed content development decisions based on your audience´s interest.
BUILT WITH AUTOMATED MARKETING STRATEGIES
Easily guide your audience through the stages of the conversion process by automatically triggering communications based on a wide range of contact information and activities.
DRIVEN BY EMAIL MARKETING
Still core to the digital marketer’s tool-set, we will employ higher standards for content relevance and mobile readiness. We will design brand specific, mobile-ready email templates and incorporate A/B testing and real-time reports on key metrics to understand which tactics perform better, then adjust to improve conversion rates.
POWERED BY DYNAMIC CONTENT
Your website will be continually updated with customized content and landing pages based on visitors’ profiles and behaviors. Displaying alternate, or new content, that is most relevant to your visitors buying stage, helps to accelerate the conversion process.
THIS IS MARKETING. ELEVATED.
Offering an Elevated Business Platform based website brings a personalized user experience and targeted communications to your audience, driving deeper relationships and increasing ROI.